ТЕХНОЛОГІЇ МІФОЛОГІЗАЦІЇ ЯК ІНСТРУМЕНТИ ФОРМУВАННЯ ПОЛІТИЧНОГО КОНСЕНСУСУ
DOI:
https://doi.org/10.21564/2663-5704.65.331789Ключові слова:
міфологізація, політичний консенсус, символічна реальність, архетипи, медійні технології, легітимація влади, соціальна згуртованістьАнотація
The study examines mythologization technologies as a means of shaping political consensus. It reveals that these technologies are based on the symbolic reinterpretation of reality through archetypes, emotionally charged imagery, and mythological constructs that influence public consciousness. The findings demonstrate that the key mechanisms of mythologization include the creation of collective narratives, the heroization of leaders, the construction of a hostile 'Other,' and the manipulation of temporal perception to legitimize power and mobilize society. These technologies not only shape political reality but are also actively employed to foster social cohesion, particularly in times of crisis or transitional processes.
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