СПОСОБИ РЕПРЕЗЕНТАЦІЇ ПОЛІТИЧНИХ АКТОРІВ В УКРАЇНСЬКОМУ ЦИФРОВОМУ ПОЛІТИЧНОМУ ДИСКУРСІ
DOI:
https://doi.org/10.21564/2075-7190.46.213242Ключові слова:
цифровий політичний дискурс, політичні актори, президентські вибори, Україна, матеріали із ознаками замовностіАнотація
У статті визначаються два способи репрезентації політичних акторів у дискурсі: із штучною увагою до актора (із розміщенням «джинси») та зі звичайною. Для першого характерні регулярні згадки про актора, їхня кількість - незначна. Для другого із відсутністю гарячих інфоприводів незначна кількість згадок розташовується сконцентровано. Якщо гарячі інфоприводи присутні, то наявні сплески уваги.
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